1. Incorrect profile name and preparation of the logotype and “first contact” graphics on the knee

The name should be simple, short, adequate to our brand, and as easy as possible to enter in the search engine and remember. By adding just any graphics as a background and a completely ill-considered profile picture, we can easily, but very unprofessionally, present ourselves with our brand on social media. The first impression – as in the “real world” – is of great importance. We may not have a chance for the second.

2. Forgetting to provide basic data – complete the Information section carefully

A beautiful post, the person enters encouraged by the graphics and content. He decides to order a service or purchase a product and suddenly… oops! No phone/email or website like casinoadvice.io on the post.

The desire to get to know the service or buy a product is postponed, or what is worse for your brand is transferred to the competition. We’ve lost a client. The profile is our showcase (as mentioned in point 1) and we do not hand out business cards without contact details!

3. Lack of responses to comments and other fan actions on the profile

You have a company profile, maybe you even ask questions of fans and run contests. Do you reply to comments or thank you for sharing, good rating? Communication remains one-way without reaction. Someone is interacting with you, so appreciate it! According to the principle of reciprocity in relations, your profile will quickly lose interest without actively listening to your fans. How to run a fan page with commitment?

4. Too complex or too laconic key description – i.e. what the company does, etc.

It is often the case that we want to include everything in one sentence and multiply its multiple complexities. The meaning is lost, there are no keywords for your brand and the description only shows that you cannot cope with the description of your services or product. Also, clichéd descriptions that would easily fit into competing brands should be avoided. The strength lies in simplicity and authenticity. In the profile description (Our story), include what is interesting, inspiring, and important from the recipient’s point of view. Perhaps it will be your story, your why, or just an interesting description of the service and its benefits for the customer.

5. Lack of photos and graphics from own resources – using competition graphics or general graphics

A good habit, do not borrow, and if it happens to you, sign who the author is. Having your brand, take care of preparing your graphics and photos.

6. Lack of original posts

The company’s profile is to promote your brand. Too frequent sharing of content from other profiles can cause chaos and confusion for the recipient. Creating your content requires more commitment, but in the long run, it will positively affect the image of your brand.

7. Thematic chaos

The proverbial lack of order and composition occurs very often on company profiles. There are no thematic blocks or post cycles. It is impossible to define the topic of the next entry. The lack of a defined communication path is not the best scenario. Communication should have a plan and schedule. Without it, your brand will not survive even being a master of improvisation 🙂

8. Color / stylistic inconsistency

An artistic “mishmash” works only with very creative profiles. Usually, it results from not paying attention to choosing the right colors and fonts for your brand. Details matter most in social media. To stand out, be coherent and consistent.

9. Adding new content too often or too rarely

The schedule and periodicity of adding posts are determinants of a conscious and professional approach when it comes to constant dialogue with profile fans. Posts from the so-called holidays don’t work. They show that your brand has no time and disregards its channel.

10. Clean advertising message

Dazzling only with a service or product (its features and price) is a mistake that most often happens to many brands. Facebook is primarily a communication tool, not an advertisement pole. This is a key rule to follow. Advertising catalogs and photos like from a newspaper cannot prevail in communication, because the recipient will not pay attention to the message or will simply hide the posts from your company profile on their board.

11. Sluggishness in a crisis

Every crisis, even the smallest one, can turn out to be a snowball that will gain momentum and wipe out positive associations with your brand. A possible quick and adequate response to a crisis is crucial in the first hours of a growing problem.

12. Not using new functions and formats provided by FB

Using options such as live broadcast, event promotion, posts with background, or carousel posts on FB will attract attention to your brand. Stay up to date with news and opportunities, which will increase the reach of your brand profile.

13. Incomplete post promotion setting

If you want to take advantage of paid promotion on your brand profile, remember not to do it quickly and without minimal knowledge. The appropriate setting of the target group and ad parameters is not obvious. You can always use the knowledge of specialists.