5 Smart Real Estate Marketing Ideas

White concrete building under sunny blue sky

When you have a real estate business, marketing is important. Sometimes, however, realtors do not think they need to dedicate much time or effort to it. Doing this, however, can be a costly mistake.

It does not matter if you are a small-town local entrepreneur or a legendary businessman like Stefan Soloviev, either way, someone needs to plan the way you spread your business message. If you need some inspiration, consider these ideas.

1. Build a Website

Building a website is one of the best ways to create an online home for your real estate business marketing efforts. From planning events to sharing photos and scheduling appointments, a website can give you many ways to communicate with clients about your business.

2. Start a Blog

For a more targeted real estate marketing technique, you can also start a blog and add it to your website. With a blog, you can regularly share news about your real estate business with current and future home buyers and sellers. In addition, visitors can leave comments on your blog entries which you can then respond to. This creates another great medium for communication.

3. Partner With Local Businesses

When it comes to marketing, collaboration can be extremely valuable. This is especially true in terms of partnering up with other local businesses to reach a shared audience while spreading a mutually beneficial message. If you have not already established a network of relationships with local businesses, now is the time to start.

4. Create Email Marketing Campaign

If you thought email was a thing of the past, think again. With marketing, this method of communication still remains a top choice among customers and businesses alike. A major reason for this is the ease and convenience that email offers. With the widespread use of smartphones, many people have regular access to their inboxes. Realtors would be smart to take advantage of this.

5. Run an Instagram Promotion

Although more traditional marketing such as email still has its place, there is also a growing focus on social media in the world of business promotion. For example, another marketing method that many real estate businesses find useful is running paid Instagram promotions. Because the platform offers access to a unique demographic of users with an interest in real estate, it offers businesses significant growth potential.

With so many different ways to market your real estate business, it may be helpful to try different ones. Remember, consistent communication is key.