Creating A Strategy for Search Engine Optimization

Before writing and publishing SEO content online, it is best to consider certain fundamentals such as keywords, competition, content, and strategy. Below, we will discuss a few of these, many of which are used by any SEO Company in Denver and across the world. The first thing to consider is the competition.

Study the Competition

The best study you can do as it relates to the competition is to see how they write their content. To do this, you would Google the main keyword and click on the first real competitor that appears in the SERPs. When we talk about a real competitor, it is that sometimes there are YouTube videos positioned in the first positions, or articles from Wikipedia, or from some digital newspaper or from a website with strong authority. That is why you have to discover the independent or organic results that are ranked first. Next, you need to consider a good keyword planner.

Keyword Planner

All these “tools” will provide you with a good number of secondary keywords, some long tail and others not so much. In addition, you must select the most interesting ones for your content, depending on the topic. For this, you have to create an account in Google Adwords and enter the Keyword Planner. There are other keyword planning tools online you can also use.

You just have to put the keyword and see the suggestions it provides. Hopefully, you would have already noted many of them in your spreadsheet. With the Google Adwords keyword tool, you can check the monthly search volumes for that keyword, the competition, and the CPC (cost per click). In this way, you can eliminate keywords that do not have search data or some that the competition is very high. Now, you have to choose the ones that best suit your strategy.

Choosing the Right Keywords

You have to choose the words that you are going to use in your content. For this, it is essential that logic and objectives prevail. Most people are often guided by high search volumes and yet are not aware of the competition that there may be for those same keywords.

Once the keywords have been chosen, about 10 words or so, it is essential that you identify synonyms for them. Why would you want to do this? Well, it is because Google identifies some synonyms as the same keyword. If you want to do the test, just search for certain words, and you will see how the positioned results are for a similar keyword or an add-on keyword, and also the search engine will bold this word too. Therefore, when you consider keyword density, it is important to know that for Google two synonyms are the same keyword and it counts them together.


There are so many variables to consider when it comes to the search engine optimization process. If you don’t know how to get this done, it is best to hire an SEO company, especially, if you want to rank on the top of the search engine to be seen by a targeted audience.