Digital Trends Every Leader Should Follow

If you are in a leading position, you cannot ignore the following digital trends. In fact, these digital trends are guaranteed to keep your organization afloat, considering how competitive everything has become nowadays. Of course, we understand that the digital landscape is forever changing and that is why you really need to stay educated. The great thing about today’s digital trends is that they are not industry-specific. As a result, you can apply them anywhere. Without further ado, let’s check out the digital trends that every leader should know and follow.

Less Hashtagging

Hashtags are quite big in the social media world but can only work to your advantage if you use them correctly. They have been around for quite some time but now, you will notice that they are being used more to benefit the social strategy of organizations. Now, they are not only used on captions on Instagram. Instead, you will find that they are being used in comments in order to expose photos to a larger audience, as well as get the audience to comment, thereby raise engagement. We really hope that apart from using your smartphone to play online pokies for real money, you can also use it to raise awareness about your product.

Influencer Marketing

The global village has changed a lot. Now, organizations are using influencers to help spread the word about their products on social media. Most of the influencers on social media are paid for the ads or sponsored content via a written agreement. Also, the influencers may get a percentage of the sales of that product. The general belief here is that consumers trust the choice and recommendations of these influencers, whom they admire.

Social Media Stories

Social media stories have become a huge part of marketing strategies. Now, organizations such as use stories to create brand awareness, as well as engage with consumers. To note is the new highlight feature by Instagram which allows users to archive stories so that they can be viewed at any given time. Also, it allows users to put stories into categories like discounts, promotions, etc.

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