Establishing and developing a successful online business is a daunting process. According to some sources, around 90% of all online start-ups fail in the first 120 days. That is a staggering number, but considering how fierce the competition is, not really a surprising one. Most people who start their Internet business jump into the whole deal without really understanding what they are getting into. The results are often sadly predictable. Some don’t understand the statistical realities they are facing; others get talked into doing something by their friends, but for the most part, they lack the basic understanding of how to run a business. In essence, they have set themselves up for a fail.

Define Your Niche

What is it about your idea that is unique? What need are you fulfilling that isn’t already covered by other companies? What is it that sets you apart from your competition? You need to know answers to these question before even considering an idea of starting an online business. The market is overwhelmed with people trying to make a living and without a well-defined business plan based on reality, you have as much of a chance as a proverbial snowball in hell. You will be only wasting money and time if you don’t make sure that there is a clearly defined niche for you on the Internet.

Define Your Product

Now that you have a product that fills a market’s need, you need to convince people to buy it. You can do this through a well-written sales copy. If you have never done this, it may be a good idea to hire someone with more experience to do it for you. A good copy should describe the problem your product is solving, convince potential customers in your credibility as a seller, and tell them exactly how the product will help them. Adding credible testimonies from people who have used the product can’t go amiss, as well as throwing in some form of a guarantee that the product will actually do what you claim it will.

Design A User-Friendly Site

Take your time with the site design. This is the first thing your customers will see and you need to get it right from the start. Whether you are reviewing top online casinos or running a drop shipping site, your web site must be well-designed and easy to use. Nobody wants to lose their time on trying to figure out how to navigate it and if they can’t figure it out in a matter of second, they will be gone, taking your chance to earn some money with them. Once gone, they are never coming back and as a new startup, you just can’t afford to lose potential income simply because you cheaped out on web designer or even worse, had a neighborhood kid do it for you.

Use SEO to Your Advantage

You don’t have to be an SEO expert to create a successful online business, but it won’t hurt. The truth is that this is another part of the job that you can outsource and there are plenty of freelancers out there that will be more than happy to help you, in exchange for money. After all, it is well known that SEO is black magic and there is no need for you to risk your immortal soul meddling in it, especially when there are plenty of people you can pay to do it for you.

Remember that 90% fail rate from the beginning of the text? It is a discouraging fact, but that still leaves 10% of people who manage to survive and thrive in online business. These tips can help you be one of them, but the bottom line is that there is no definite guide on how to become successful. In the end, it will depend on you and your will and dedication to stand above the fold and prove that you have what it takes. Yes, there are many secrets that you must learn in order to do so, but it will be your drive that takes you there, not some piece of arcane knowledge. And whatever happens, be ready to tackle bad days heads on, because sometimes the only way to move forward is to take a step back.