When you’re just starting out, even small gains in your video’s viewership can be significant. So what are the top ways you can double your number of views? In this guide, you’ll find several strategies that can make a powerful difference in your video marketing results.
1: Publish Consistently
People are much more likely to watch your videos if they know new content is being published regularly. This means releasing a new video at least once a week. If you can’t commit to that schedule, then try to publish at least once a month – just be sure to keep your viewers updated on when new videos will be available.
2: Optimize Your Videos for SEO
When you optimize your videos for SEO, you’re making sure they’ll show up on search engine results pages. This means including keywords in your titles and descriptions, as well as in the tags you use. Clever use of SEO can make a big difference in your results and overall success.
3: Answer Questions in Your Videos
People are always looking for answers to their questions. So when they see you’ve made a video that answers them, they’ll feel validated if it addresses one of their problems. Create videos that answer common questions related to your industry, and you’ll get more views for your videos.
4: Make Content Relevant to Your Market
Even if your videos are great, they won’t get very many views if they’re not relevant to the people that might be interested in them. So when creating new content, keep this in mind – make sure that it’s relevant to the people you’re trying to reach.
5: Use Viral Videos as Inspiration
There’s no need to reinvent the wheel when it comes to video marketing – sometimes, it’s best to look at what’s already been successful and borrow from those ideas. So, if there’s a viral video that’s related to your topic, take some inspiration from it and create something similar (but still original).
6: Take Advantage of Social Media
Social media is a powerful tool for promoting your videos. Make sure to post links to your new content on all of your social media profiles, and use hashtags to help people find them. You can also embed your videos on your website or blog, and post them to sites like Facebook, Twitter, Tumblr, StumbleUpon, and Reddit.
7: Create Eye-Catching Thumbnails
When people are browsing through videos, the first thing they’ll see is the thumbnail. So it’s important to make sure your thumbnails are eye-catching and interesting. If you can create a thumbnail that makes people want to watch your video, you’ll be well on your way to success.
8: Invest in Quality Equipment
If you want your videos to look professional, you’ll need to invest in quality equipment. This doesn’t mean spending a fortune, as there are many affordable options available that’ll help you produce great-looking videos. Alternatively, you can make use of quality corporate video production services to handle the hard work for you.
9: Make Use of Storytelling
People love stories. So if you can tell a story that’s relevant to your topic, you’ll engage your viewers and keep them watching. This doesn’t mean that all of your videos need to be epic tales – even short, simple stories can be effective.
10: Connect With Your Audience
Your viewers are the most important part of your video marketing strategy. So make sure to engage them, answer their questions, and provide value with your content. When you do this, people will be more likely to share your videos, which can help you double or even triple your views quickly.